Combat
Online Piracy: Governmental Controls and Public Education
The burgeoning of social media
platforms has created a problem: online piracy.
Online piracy has plagued the music industry since the creation of
Napster, a peer-to-peer (p2p) file sharing Internet site in 1999. According to the
Recording Industry Association of American (RIAA), online piracy of music is
the infringement of music copyrights, and occurs when one procures music
illegally without purchasing it. Other ways that infringe the copyright include
sharing of such music and allowing others to download or obtain for free,
whether through p2p sites or not. (RIAA, n.d.) As the Internet becomes more
widespread and advanced, other p2p websites such as Pirate Bay and KickAss, have
been established.
However, the bigger issue is that
p2p sites normalize illegal copyright infringements. (Levin, Dato-on & Manolis,
2007) By creating a marketplace where people have access and ability to trade
music without remuneration, p2p websites make it seem acceptable and commonplace for people to download music
illegally without paying for it. Such infringements not only hurt the record
company, but also damage the income and job security of the artist, producers,
composers and others who are or may be employed by the music industry. Future
creative and artist development would suffer due to damages caused by online
music piracy and make the music industry less dynamic and vibrant.
(Friedlander, 2010) Because of the threat online piracy has on the music
industry, the music industry has to work with their government in ensuring stricter
laws and enforcement, and better public awareness to control piracy, or the
music industry will see their revenues fall and struggle to survive.
Copyright laws protecting the music
industry have to be enforced by the government. Such laws allow the government
to shut down p2p websites as part of enforcement. This could be seen when
Pirate Bay was shut down by the Swedish government (Zetter, 2014) and Kickass
by the United Kingdom government. (Kamen, 2015) While such takedowns have been
successful and the illegal music downloads have decreased slightly (Weiblinger,
2011), such p2p sites still persist. (Kamen, 2015)
The reason why governmental controls
are ineffective to eradicate such p2p websites is due to the borderless nature
of the Internet. Websites put their content on domains, and any country can
host these domains. Kickass, after getting shut down by the Swedish government,
moved their domain to another host in Moldova. (Andy, 2015) This fluidity and
ability of changing domains between countries makes it difficult for
governments to enact effective laws and controls to take action against such
p2p websites. Without inter-governmental laws and cooperation, p2p websites
will continue to survive and thrive in the borderless Internet and continue to
plague the music industry. As such, countries need to create specific copyright
laws that enable them to combat these p2p websites.
Another solution that has been explored
is public education. By reaching out and partnering with schools, RIAA is able
to create better awareness against music piracy. For example, tertiary
institutes in America restrict access into piracy sites on campus Internet
networks. Also, there has been greater education, detection and enforcement
towards youths in American institutions done in partnership with RIAA. (RIAA,
n.d.)
Public education is a better
solution than governmental controls because it is a bottom-up solution that
tackles the root issue of music piracy, which is the normalizing of an illegal
act. Through public education, users of p2p websites can be influenced and
encouraged to stop downloading and sharing music illegally and pay instead.
RIAA has created an online resource, called Music Rules, which can be used by
teachers and parents to educate the youths and “help you promote respect for
intellectual property and responsible use of the Internet in your home”. (Music
Rules, 2009) As such, youths can be taught from a young age that music piracy
is illegal and hopefully they will be dissuaded from engaging with p2p websites
to satisfy their music needs.
Public education is also better than
governmental controls because it requires less concerted efforts between
agencies. A government alone is unable to effective eradicate of p2p websites
and require inter-governmental collaborative efforts, which might be
administratively difficult and costly to be effective and efficient. Some
nations, for example Moldova, might participate in such efforts, as they
believe that such controls are against freedom of speech. (Andy, 2015) The
government, music industry like RIAA, schools, teachers, and parents can use
public education to target the younger generations, who are the main users of
p2p websites, in their country.
In conclusion, p2p websites like Pirate
Bay normalize music piracy which damages the music industry. Attention and
action is required to take down such websites and educate and pull people away
from using such websites. I believe that public education, despite needing more
time to see substantial results, is a more powerful force than governmental
controls to achieve this goal and more efforts and resources should be
channelled for this action. However, because online piracy is an universal
problem, countries have to enact different laws and public education schemes
that suit them in order to effectively counteract online piracy.
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Bibliography
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